NBA Chinese New Year Commercial

NBA commercial was one of the many fun projects Abstract Frame worked on. The design was recreating an origami of some NBA players. We created a Previz of the spot first to allow the director to get a feeling of the edit and rhythm. Once everyone was happy with the edit, we moved on Look Development and creating a sense of paper characters. After successfully delivering the look of the show we then helped with Fireworks and cloth tear at the end!